MOON STUDIO · MEDIA AUTOPSY
No.03
Dissecting Schön!
Reach, audience, authority — know the magazine before you trust it for your visa.
6.1M
Monthly page views
1.2M
Total social followers
46K
Newsletter subscribers · 66% open rate
50K
Bi-monthly print · 35 countries
Awards & Franchises
Rihanna cover featureNaomi Campbell editorialRosalia exclusive interview
Distribution Profile
双月刊
Bi-monthly · global
35+
Distribution countries
6.1M
Monthly page views
Why It Clears the Standard
- —Contemporary art & fashion industry authority — cover stars such as Rihanna, Rosalia, Naomi Campbell, Sadie Sink, Elle Fanning and Hailey Bieber establish authoritative art-and-fashion authorship.
- —International distribution across 35+ countries — print and digital reach on a global scale, meeting the standard for broad international impact.
- —High-net-worth creative-industry audience — 89% hold a university degree, 55% earn £125K+, 53% work in creative industries, with a 25-34 core demographic.
- —Independent editorial — Schön! content is reviewed by a professional editorial team, not paid placement, with an audited 66% newsletter open rate.
Moon StudioMedia Autopsy
Schön! — where high fashion meets high-art standards.
Schön! is an internationally recognised contemporary fashion, art and culture magazine headquartered in London. Known for cover features of Rihanna, Rosalia, Naomi Campbell, Hailey Bieber and Sadie Sink, it pairs credible editorial with a high-net-worth, creative-industry readership — a strong talent-visa vehicle built on real reporting.
Brand Influence
- ·6.1M monthly page views across web and social.
- ·Cover archive featuring Rihanna, Rosalia, Naomi Campbell, Hailey Bieber.
- ·1.2M total social followers across platforms.
Core Audience
- ·89% hold a university degree; 25-34 core demographic.
- ·55% earn £125K+; high-net-worth creative audience.
- ·53% work in creative industries — collectors, gallerists, directors.
Platform Extensions
- ·Newsletter with 66% open rate — high-engagement direct distribution.
- ·Print distributed across 35+ countries worldwide.
UK — fashion, art & culture
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